Subliminal: The Revolution of the New Unconscious and What it Teaches Us About Ourselves
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world, and how, for instance, we often misperceive everything from our relationships with family, friends and business associates, the reasons for our investment decisions, to our own past. Your preference in politicians, the amount of tip you give the waiter-all our judgments and perceptions-reflect the workings of our mind on two levels, the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live. These cutting-edge discoveries have revealed that the way we experience life-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.
"This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind."
"One of the ten books to watch out for in 2012 . . . Physicist, science writer and Hollywood screenwriter Leonard Mlodinow is out to explore how important the unconscious is in shaping the way we process the world."
"Mlodinow never fails to make science both accessible and entertaining."
--Stephen Hawking, author of "A Brief History of Time"
"Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again."
--David Eagleman, author of "Incognito"
"With the same deft touch he showed in "The Drunkard's Walk, " Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior."
--Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of "The Invisible Gorilla"
"If you liked "The Drunkard's Walk," you'll love "Subliminal." This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way."
--Joseph T. Hallinan, author of "Why We Make Mistakes"
"A must-read book that is both provocative and hugely entertaining. Mlodinow provides many eye-opening insights into the ways we act in business, finance, politics, and our personal lives."
--Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of "MoneyShift"
"A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind."