In this text, Paul Pilzer shows how to get in on the ground floor of a new industry. He targets the wellness industry as the next frontier for entrepreneurs and investors and guides entrepreneurs who want to claim their stake when the tables are turned.
Introduction: The Next Big Thing. Chapter 1. Why We Need a Revolution. Chapter 2. Understanding and Controlling the Demand for Wellness. Chapter 3. What You Need to Know about Food. Chapter 4. Making Your Fortune in Food. Chapter 5. Making Your Fortune in Medicine. Chapter 6. What You Must Know about Health Insurance. Chapter 7. The Gold Mine in Wellness Insurance. Chapter 8. Making Your Fortune in Wellness Distribution. Chapter 9. Staking Your Claim. Chapter 10. Epilogue: Unlimited Wellness. Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? Appendix B: The Impact of U.S. Healthcare Reform on the Wellness Industry. Appendix C: Summary of Wellness Insurance. Appendix D: Frequently Asked Questions About Wellness Insurance. Notes. Selected Bibliography. Afterword. Acknowledgments. Index.