Product detail

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Author: Al Ries
$32.00(NZD)  inc GST
This text deals with the problems of communicating in an overcommunicated society. It shows how to "position" a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a "leader" and how to avoid the pitfalls of letting a second product ride on the coatails of an established one. This book reveals case histories and anecdotes of successes and failures in the world of advertising.
Author description
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
Table of contents
Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Po
Stock Information

General Fields

  • : 9780071373586
  • : McGraw-Hill Education - Europe
  • : McGraw-Hill Professional
  • : October 2009
  • : 203mm X 134mm X 13mm
  • : United States
  • : books

Special Fields

  • : Al Ries
  • : Paperback
  • : 2nd
  • : 659.1
  • : 213
  • : Advertising; Business strategy; Business communication & presentation